A quiet, sunlit Japanese kitchen

COMMON & FOUND

Everyday staples of Japan’s quiet obsessives.

kodawari

こだわり / noun · Japanese

The quiet pursuit of everyday things done exceptionally well.

Common & Found is about the things that earn a place in your daily life because somebody cared enough about the details to make them that good.

Our first collection brings together three loose-leaf teas from one family producer in the mountains of Mie Prefecture.

Our first collection

Three expressions of Japanese tea.

Single origin · Loose leaf · 100 g

Common & Found Hojicha pouch

ほうじ茶

Hojicha

Deeply roasted with nutty, earthy warmth.

Amazon UK · coming soon
Common & Found Sencha pouch

煎茶

Sencha

Fresh and elegant with a well-rounded body.

Amazon UK · coming soon
Common & Found Wakocha pouch

和紅茶

Wakocha

Deep and fragrant with a softly sweet aroma.

Amazon UK · coming soon
The Miyagawa River flowing through forested mountains in Ōdai, Mie Miyagawa River · Ōdai, Mie

From the mountains of Mie

A landscape shaped by water.

Hayashi-san and his family cultivate tea in Ōdai, Mie Prefecture, within a designated Biosphere Reserve.

Here, the Miyagawa River — ranked among the most pristine in Japan — flows through a mountainous area with abundant rainfall and dramatic temperature shifts. These conditions nurture characteristically thick leaves with a deep, full-bodied flavour.

Since 1978, the family has cultivated tea without the use of agricultural pesticides — a quiet commitment to doing ordinary things exceptionally well.

Grown, prepared & packed in Ōdai

Made where it grows.

Photographs from our visit to the tea processing facility.

Freshly harvested tea leaves at the processing facility
Fresh leaf arriving for processing.
Fresh tea leaves held by hand beside processing machinery
Fresh leaf, before processing.
Partly processed tea leaves held by hand
Tea taking shape through processing.
Tea leaves moving through the processing facility
Leaf moving through the facility.
Finished Japanese green tea inside a paper-lined bag
Finished tea, ready for packing.

Ōdai and the surrounding reserve

Rain. Forest. River. Mountain.

Ōdai lies within the Mount Odaigahara, Mount Omine and Osugidani Biosphere Reserve — a landscape where rich ecosystems and everyday life exist side by side.

01

Single origin

All three teas in this collection come from Ōdai, Mie Prefecture.

02

Loose leaf

Pure tea leaves, nothing else.

03

Crafted locally

Grown, prepared and packed where the tea is cultivated.

Dusk over the mountains and valleys of Ōdai

COMMON & FOUND

毎日に、こだわりを。

Everyday staples of Japan’s quiet obsessives.